If you have ever started a business, you may notice that you immediately become the expert on every aspect of your business. For instance, if you’re into online retail, you may choose to develop and manage your website, answer customer service calls, and handle marketing. And why not? When you have so many programs and services available to help do these things, doing it yourself is easy and cheap.
It is only human nature to want to be the hero of our business. In fact, most of us start businesses for the simple idea that ‘I can do it better’ or ‘I want to be me own boss’. However, if you are looking to expand your business to unlimited upside potential, it’s imperative that you approach your business as a team sport. You will notice that the biggest and most successful companies are run by departments or ‘teams’ that produce maximum results with the least effort. For one person to take on such a task is impossible. Your parents may admire you for trying to take on the world, but your end client could care less. In short, form a TEAM that will make you successful!
You may be thinking that you can’t afford a team to run your business. Costs are high and your goal is to keep costs as low as possible, right? The answer is this – START SMALL. Who says you need to hire an entire marketing or product development department on your first day of business? It’s not necessary. I started with a bookkeeper on a quarterly basis. You may know a friend who can help you do this for cheap, and get the task finished quicker than you ever imagined! The idea is that you want to run your business efficiently so that you can stay focused on your vision.
Once you begin to outsource your business functions, you will begin to see that value they add. It’s great because you don’t have to be an expert on anything, yet you still produce results that are outstanding. Good luck in your endeavors.
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